What is Amazon Prime Try Before You Buy (TBYB)?
Amazon Prime Try Before You Buy is a new program that allows Prime members to try eligible items from women's, men's, kids', and baby clothing, shoes, and accessories before they buy them. Customers have seven days to try the items at home and only pay for the items they keep.
This program is a great opportunity for Amazon sellers to increase sales and boost customer satisfaction. Here are a few tips for making the most of Prime Try Before You Buy:
Make sure your products are eligible: Not all products are eligible for Prime Try Before You Buy. To see if your products are eligible, simply search for them on Amazon and look for the "Prime Try Before You Buy" icon.
Price your products competitively: Customers are more likely to try products that are priced competitively. Make sure your prices are in line with other sellers who offer Prime Try Before You Buy.
Provide clear and accurate product descriptions: Customers need to be able to make an informed decision about whether or not to try your products. Provide clear and accurate product descriptions that highlight the features and benefits of your products.
Use high-quality images: Images are a key part of the customer decision-making process. Use high-quality images that accurately represent your products.
Prime Try Before You Buy is a great way to increase sales and boost customer satisfaction. By following these tips, you can make the most of this program and grow your Amazon business.
Here are some additional benefits of Prime Try Before You Buy for Amazon sellers:
Increased sales: Prime Try Before You Buy can help you increase sales by giving customers a chance to try your products before they buy them. This can lead to more customers making purchases, as they are less likely to be disappointed with a product they have not tried before.
Boosted customer satisfaction: Prime Try Before You Buy can also help you boost customer satisfaction. When customers are able to try your products before they buy them, they are more likely to be satisfied with their purchase. This can lead to repeat customers and positive reviews, which can help you grow your business.
Reduced returns: Prime Try Before You Buy can also help you reduce returns. When customers are able to try your products before they buy them, they are less likely to return them if they are not satisfied. This can save you money on shipping and processing costs.
Here are the seller central fees for Prime Try Before You Buy:
Per-item fee: There is a per-item fee of $2.99 for items that are eligible for Prime Try Before You Buy. This fee is charged regardless of whether or not the item is kept by the customer.
Return shipping fee: If a customer returns an item that was purchased through Prime Try Before You Buy, the seller is responsible for the cost of return shipping. The return shipping fee is the same as the shipping fee that was charged when the item was originally shipped to the customer.
Here is an example of how the fees would work:
An Amazon seller lists a dress for $50. The dress is eligible for Prime Try Before You Buy.
A Prime member selects the dress for Prime Try Before You Buy.
The Amazon seller is charged a per-item fee of $2.99.
The dress is shipped to the Prime member.
The Prime member tries the dress on and decides to keep it.
The Amazon seller does not have to pay any additional fees.
Here is another example of how the fees would work:
An Amazon seller lists a pair of shoes for $75. The shoes are eligible for Prime Try Before You Buy.
A Prime member selects the shoes for Prime Try Before You Buy.
The Amazon seller is charged a per-item fee of $2.99.
The shoes are shipped to the Prime member.
The Prime member tries on the shoes and decides to return them.
The Amazon seller is responsible for the cost of return shipping, which is $5.99.
The Amazon seller is also charged a restocking fee of 20% of the purchase price, which is $15.
The total fees that the Amazon seller pays are $2.99 + $5.99 + $15 = $24.98.
It is important to note that the fees for Prime Try Before You Buy may change at any time. Please refer to the Amazon Seller Central website for the most up-to-date information.
If you are an Amazon seller, we encourage you to take advantage of Prime Try Before You Buy. It is a great way to increase sales, boost customer satisfaction, and reduce returns. Best of luck!
Thank you,
Commerce Canal Team
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