Client Letters: Amazon Q4 Readiness
Amazon has officially announced final inventory delivery dates and Q4 promotional deadlines and specifics. A couple of points to note:
All Seller Central inventory MUST be in Amazon warehouses by no later than October 19, 2024 to be eligible for Prime windows for the major Q4 promotional periods.
Any Vendor Central Purchase Orders to fill projected Q4 promotional periods are typically sent in late August to September. We encourage you to lockdown your promos well in advance of the deadline to ensure Purchase Orders are sent sooner.
Promotion types vary by platform and can vary by Vendor Central Buyer. The general guidelines for promotions (over and above soft markdown promos and coupons) available are as follows:
Prime Exclusive Best Deal (Submit through Seller Central) & Best Deal
Minimum 15% discount off the base price, but all deals to be considered for Buzzworthy status must be minimum 20% discount)
Length: 7 to 14 Days
Deal Fee Range: $300 - $1,000
Matches or beats the lowest price in the last 30 days.
Submission deadline: 8/28 for BF/CM (Vendor Central) and 9/6 for BF/CM (Seller Central)
Lightning Deal (Submit through Vendor Central and Seller Central)
Minimum 20% discount off the base price.
Length: Hours to 1 Day
Deal Fee Range: $150 - $300
Matches or beats the lowest price in the last 30 days.
Submission deadline: 8/28 for BF/CM (Vendor Central) and 9/6 for BF/CM (Seller Central)
Prime Member Coupon (Submit through Vendor Central and Seller Central) & Coupons
Suggested minimum 20% discount off the current price.
Length: Days to Weeks
Deal Fee Range: Clip fees of $0.60 per clip
Customer Segment targeting must be set to Amazon Prime.
Submission deadline: Submissions will open after Prime Day dates have been publicly announced.
FAQs (via Amazon)
Can I set my Lightning Deal or Best Deal to run on Prime Day?
Lightning Deal and Best Deal schedules are subject to change and will be charged accordingly. In order to delight our customers and offer the best products at the best times, Lightning Deals and Best Deals scheduled during the week of Prime Day may be rescheduled to Prime Day. If you’re not satisfied with the Lightning Deal or Best Deal schedule, you must cancel the Lightning Deal or Best Deal before it goes live to avoid being charged. You will see the fee for your Lightning Deal(s) in the Vendor Central Deal Dashboard after your deal has been scheduled.
Why do I not see the same Best Deal and Lightning Deal Recommendations offered to me each week?
Recommendations change weekly so be sure to check every week for new recommendations. Recommendations are not guaranteed to be available the following week. Recommendations for the weeks surrounding Prime Day Week will appear closer to the event.
Your Brand Manager will reach out to you to discuss this further. Please do not hesitate to contact help@commercecanal.com.
Thank you,
Commerce Canal Team
Disclosure: Client Letters are intended for Commerce Canal clients, investors and employees. Commerce Canal and its officers, directors and employees provide this content for informational purposes only.