The Amazon Seller Central Store Vanity URL

A vanity URL is a custom URL that you can create for your Seller Central store. This can be helpful for branding and making your Amazon Storefront easier to remember. To create a vanity URL, follow these steps:

  1. Log in to your Seller Central account.

  2. Click on the "Stores" tab.

  3. Click on the "Settings" tab.

  4. Under "Store URL," click on the "Change" button.

  5. Enter your desired vanity URL.

  6. Click on the "Save" button.

Your vanity URL will be created and will be used for your store from that point on.

Here are some tips for creating a vanity URL:

  • Use your brand name as part of your vanity URL. This will help customers to remember your store.

  • Keep your vanity URL short and easy to remember.

  • Avoid using special characters in your vanity URL.

Creating a vanity URL is a great way to improve the branding of your Seller Central store. By following these steps, you can create a vanity URL that is easy to remember and will help customers to find your store.

Here are some additional benefits of having a vanity URL for your Seller Central store:

  • Vanity URLs are more memorable than the generic Amazon store URLs. This can help to increase traffic to your store.

  • Vanity URLs can help to improve your brand's online presence. When people see your vanity URL, they will be more likely to associate it with your brand.

  • Vanity URLs can help to improve your search engine ranking. Google and other search engines give more weight to websites with vanity URLs.

If you are selling products on Amazon, I highly recommend creating a vanity URL for your Seller Central store. It is a simple way to improve the branding of your store and increase your chances of success. Best of luck creating a vanity URL for your Amazon Storefront!

Thank you,

Commerce Canal Team

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