UPDATE: Amazon Seller Fulfilled Prime Will Reopen on October 1, 2023

UPDATE: Amazon announced yesterday that Seller Fulfilled Prime (SFP) will reopen on October 1, 2023.

To enroll, you must pre-qualify to start the 30-day SFP trial. During the trial, you must meet all SFP program requirements to pass and become enrolled in SFP.

Here are the pre-qualifications you must meet to start the SFP trial:

• Have a domestic US address as your default shipping address

• Have an Amazon Professional selling account

• Meet the following criteria over the past 90 days:

  • Self-fulfilled at least 100 packages

  • Cancellation rate less than 2.5%

  • Valid tracking rate greater than 95%

  • Late shipment rate less than 4%

Additional text from Amazon below:

Seller Fulfilled Prime will reopen new enrollment in 2023

We are excited to announce that we will reopen new seller enrollment for the Seller Fulfilled Prime (SFP) program later this year.

We first launched SFP in 2015. Our goal was to allow sellers to independently handle the fulfillment of their products while also making them available to Prime customers with the same fast, free delivery they have come to expect.

As the program grew, we unfortunately realized that SFP was not providing the same high-quality experience that customers expect from Prime. As a result, we paused new seller enrollment while we worked to make sure we had more support for sellers and clear standards in place for the SFP program to ensure it provides customers a great Prime experience. We appreciate the sellers that have helped us work through this, and we are excited to be at the point where we will soon reopen enrollment.

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As we approach the trial setup date, your Brand Manager will reach out to you with further specifics.

Thank you,
Commerce Canal Team

Interested in the details regarding the conclusion of the Amazon Small and Light program and its change into a larger FBA program? Click here to learn more.

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