Breaking Down Amazon Outlet
Amazon Outlet provides customers with a lucrative opportunity to explore an extensive array of markdowns and bargains on surplus and liquidation products. With Amazon meticulously curating the offerings featured on the Amazon Outlet page, customers can indulge in a diverse selection of discounted merchandise. The Outlet section offers two distinct types of deals: Outlet bargains, which are promotional offers submitted through the Create an Outlet deal function and are showcased on Outlet for a predetermined period, typically lasting two weeks; and Outlet sales, which are price reductions submitted through the Create a sale function and are selected based on factors such as customer demand and product star rating. This blog posts breaks down the rules and regulations of Amazon outlet, helping sellers clear inventory and recoup value.
Participating in Amazon Outlet can yield numerous advantages for sellers, including increased sell-through rates, optimized inventory levels, improved cash flow, and reduced overall storage fees. By showcasing their products on Outlet, sellers can effectively reach a wider customer base and attract more sales. Notably, there are no additional fees associated with being part of Outlet, with standard fulfillment fees and referral fees applying as per usual.
To qualify for Amazon Outlet, sellers must be registered as Professional sellers on the platform and maintain an overall rating of at least 3.5 stars. Additionally, the products they wish to feature on Outlet need to meet specific criteria. These criteria include being currently available for sale and stored in Amazon fulfillment centers, having a sales history and a minimum product rating of three stars, being in pristine condition, complying with Amazon's customer product reviews policies and price policies, and not being enrolled in the Subscribe and Save program.
For sellers seeking to create an Outlet deal, the process is straightforward. They need to:
- Access the Manage Excess Inventory tab in Seller Central
- Select the eligible item for the Outlet deal creation
- Enter the desired Outlet deal price, ensuring it is lower than or equal to the maximum specified
- Consider that the maximum deal price is influenced by the lowest price offered by sellers in pristine condition
- Take into account potential fluctuations in the maximum deal price if the product's sale price changes before the deal starts
- Submit the deal after entering the required details
- Monitor the progress and status of the deal through the Outlet Deals report in Seller Central
In the event that sellers wish to cancel an Outlet deal submission before Amazon completes its review, they can easily do so by accessing the Manage Excess Inventory tab, selecting the eligible item, and clicking on the Cancel Outlet deal option. This gives sellers flexibility and control over their promotional activities on Amazon Outlet.
Furthermore, Amazon Outlet pricing operates dynamically to reflect the duration of approved Outlet deals. When a deal commences, the price of the item automatically adjusts to the deal price, offering customers a compelling incentive to make a purchase. After the deal concludes, the price reverts to its pre-promotion value. It's crucial for sellers to avoid raising the price above the maximum deal price during the promotion to ensure the deal remains active. Failure to adhere to this requirement may result in the cancellation of the Outlet deal and potentially impact eligibility for future deals.
Apart from creating Outlet deals, sellers can also consider creating sales specifically targeted for Amazon Outlet. By following a similar process as creating an Outlet deal, sellers can submit their discounted sale prices for consideration. The recommended sale price provided serves as a guide to increase the likelihood of their products being featured on Outlet.
Amazon Outlet serves as a valuable platform for sellers to promote and sell their excess and liquidation products. The selection of offerings presents customers with appealing deals, while sellers can leverage the Outlet program to optimize their inventory, increase sales, and improve cash flow. With transparent eligibility criteria and user-friendly tools for creating Outlet deals and sales, sellers can effectively maximize their participation in Amazon Outlet and drive business growth. Good luck using Outlet!
Thank you,
Commerce Canal Team
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