Examining eBay Product Research (Terapeak)
Achieving success on eBay or any other marketplace requires more than just listing your products. Thorough research is essential to identify profitable products, determine optimal pricing strategies, and optimize your listings to stand out. eBay Product Research, previously known as Terapeak, provides a suite of powerful tools to help sellers uncover market trends, optimize their listings, and develop effective strategies, which can greatly enhance your sales performance whether you're an experienced seller or just starting out.
What is eBay Product Research and eBay Sourcing Insights (Terapeak eBay)?
eBay Product Research, previously known as eBay Terapeak, offers a wide range of market analysis tools that provide valuable insights based on recent eBay data. These tools examine supply, demand, and pricing trends to assist sellers in deciding what, when, and at what price to sell. By utilizing data from millions of eBay transactions, sellers can efficiently plan their sales, reduce research time, and enhance their listings compared to competitors in their specific market. Just recently in May 2024, eBay rebranded its research tools, renaming "Terapeak Product Research" to "Product Research" and "Terapeak Sourcing Insights" to "Sourcing Insights."
Is eBay Product Research (Terapeak eBay) Free to Use?
eBay offers sellers powerful tools like Product Research and Sourcing Insights to help them analyze competitors and improve their listings. These tools, found under the Research tab in the eBay Seller Hub, provide essential information on market trends and competitor performance. Product Research is available to all sellers through the Seller Hub, while business sellers with a Basic Store subscription or higher can also access Sourcing Insights for even more strategic decision-making capabilities.
eBay Product Research (Terapeak eBay) Data Features
By searching for specific product names, sellers can identify best-selling items within their niche and make informed decisions. The more precise the search terms used, the more accurate the results, enabling sellers to tailor their offerings to market demand. With eBay's Product Research tool, you can:
Evaluate product performance across all eBay marketplaces.
Access clear, easy-to-understand statistics, graphs, and charts.
Identify popular products, successful buyer-attraction strategies, and potential improvement areas.
Conduct targeted searches using specific keywords or product names for precise results.
The tool also offers access to years of real-world sales data, including:
Number of listings and items sold.
Average sales prices.
Conditions of sold items.
Sell-through rates.
Average shipping costs and listings with free shipping.
Seller and buyer locations.
Sales trends over time.
Unsold inventory.
Listing formats used by sellers.
Real-time data from Seller Hub, providing up-to-date sales information.
Comprehensive market research capabilities, combining insights, analysis, and visualizations in one tool.
Data from both completed transactions and active
eBay Product Research (Terapeak eBay) Additional Features
Category Filter: Focus your search on specific eBay categories to find transactions that are most relevant to you.
Predictive Search Feature: Get suggestions for keywords and categories based on popular seller searches to help you narrow down your search.
Visualize Sales Data and Pricing: Spot trends in sold items and their prices over time, as well as track sell-through rates.
Analyze Active Listings: Compare your listings with top competitors to learn from their strategies and find areas for improvement.
Market Share Visualization: Easily determine your competitors' market share and calculate average item prices using visual data.
Multi-User Account Management: Give your team members access to these tools individually to streamline operations and boost efficiency.
These features enable precise, data-driven decisions to optimize your eBay listings and strategies effectively.
eBay Sourcing Insights (Terapeak eBay) Features
eBay Sourcing Insights, formerly known as Terapeak Sourcing Insights, provides sellers with essential sales data from various eBay categories to assist in creating successful sourcing plans and discovering fresh possibilities. Business sellers with a Basic Store subscription or higher can access Sourcing Insights at no extra charge, gaining access to in-depth details on popular categories and market trends. If you haven't subscribed to a Store yet, you can register to unlock these valuable insights.
To access data about a specific category, you must have at least $500 in sales within that category. Key features of Sourcing Insights include:
Find categories where there is a high demand from buyers but a low supply of products available to capitalize on opportunities.
Keep an eye on trends to anticipate seasonal demand and make smart decisions about your inventory.
Keep your inventory up-to-date by using sales data to align with what buyers are looking for.
Improve how you source inventory by identifying what items are in stock and what is out of stock, based on sold single stock listings, so you can provide competitive choices.
Dive deep into specific categories to understand where there is high demand and low inventory on eBay, which can help you make strategic choices.
Terapeak Sourcing Insights Data for Each Category
Search Volume: Measure the number of searches for products within the category.
Active Listings: View the total number of active listings available in the category.
Search-to-Listing Ratio: Analyze the ratio of searches to active listings to gauge competition.
Click-Through Rate Over One Year: Track how often listings are clicked within a year.
Total Number of Listings: Access the cumulative count of listings in the category.
Total Number of Items Sold: See the overall quantity of items sold within the category.
Top Opportunities: Identify the most promising areas for growth and sales.
Top Listings: Review the best-performing listings to understand successful strategies.
These features empower sellers to make data-driven decisions, optimize their product offerings, and enhance their competitive edge on eBay.
Pros and Cons of eBay Terapeak
Pros
Thorough Data Analysis: Allows sellers to study competitors' listings, pricing tactics, and keywords to enhance their own listings and boost visibility.
Easy Navigation: Integrated into eBay's Seller Hub for easy access and user-friendly navigation. Equipped with user-friendly filters and clear data visualizations, making it simple for sellers to extract actionable insights.
Improved Inventory Management: Assists sellers in predicting product demand using historical sales data, facilitating better inventory management and preventing stock shortages or excess inventory.
Cons
Limited to eBay Data: Only provides data from eBay transactions, which may not be sufficient for sellers who operate on multiple platforms such as Amazon or Walmart.
Learning Curve: New users might find the extensive data and features overwhelming at first, requiring time and effort to master.
Data Delay: While providing real-time data, there can sometimes be slight delays in updates, which can impact decision-making in fast-moving markets.
Mobile Version of eBay Product Research
With the rebranding of Terapeak, eBay has also introduced a mobile app version of the research tools. The eBay Product Research app offers numerous benefits that improve the market analysis experience for sellers. Here are some key advantages:
Access on the Go: Sellers can now access market research data anytime and anywhere, making it easier to stay updated and make decisions while on the move. This is especially helpful for sellers who travel frequently or manage their business remotely.
Real-Time Notifications: The app provides real-time notifications and updates, ensuring sellers are immediately aware of significant changes in market trends or their listings' performance.
Optimized for Mobile: The app is designed specifically for mobile devices, offering an intuitive interface that is easy to navigate. This makes it quicker and more efficient to perform research tasks compared to the desktop version.
Seamless Integration: The app integrates seamlessly with the eBay Seller Hub, allowing users to access all their eBay tools and data in one place. This integration helps in managing listings, analyzing performance, and making strategic decisions without switching between platforms.
Quick Filters and Search: The app includes quick filters and search options that allow users to refine their research quickly and efficiently, saving time and helping sellers find the information they need faster.
Visual Data Representation: The app displays data in a visually appealing and easily digestible format, including graphs, charts, and other visual aids, making it simpler to understand
To summarize, Product Research and Sourcing Insights are crucial for eBay sellers looking to boost their sales and grow their businesses. These tools provide real-time data, in-depth analytics, and market insights, empowering sellers to make informed choices about product selection, pricing, listing optimization, and inventory management. Utilizing the power of Product Research and Sourcing Insights (formerly Terapeak) can greatly enhance your success. We hope this explains each and every important part of eBay Product Research! Good luck!
Thank You,
Commerce Canal Team
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