How to Earn and Add Shopify Reviews to Your Store
When promoting a product, utilizing popular and beloved items can be extremely successful. Likewise, initial sales are positively impacted by customer testimonials. Prospective buyers frequently look for feedback from other customers prior to making a purchase. As a result, obtaining positive reviews is essential in persuading shoppers to invest in your product, which is the core of eCommerce marketing. Customer reviews serve as a valuable type of user-generated content that can significantly enhance your marketing strategies. They have the potential to increase sales, improve conversion rates, and enhance visibility on Google by appearing in rich snippet results. For Shopify merchants, their is a unique system in place to earn reviews.
Why You Need to Add Product Reviews to Your Shopify Store
Of all your eCommerce marketing strategies, customer reviews might be the most impactful. These evaluations from firsthand users offer a credible perspective on your product and brand.
Benefits of customer reviews include:
Establish Credibility: Reviews offer genuine feedback from fellow consumers, establishing trust among potential shoppers.
Drive Sales: Favorable reviews have the power to sway hesitant shoppers, convincing them that a product is a worthwhile investment.
Educate Customers: Reviews often address queries that aren't covered in product descriptions, reducing the need for customer support inquiries.
Enhance SEO Visibility: Reviews provide valuable content that boosts SEO, incorporating relevant keywords that customers actively search for.
Refine Business and Products: Customer feedback within reviews provides immediate insights for refining product descriptions, features, and customer support.
Enrich Content Library: Reviews can be repurposed in email campaigns, social ads, and blog posts, adding authentic and trusted content to your marketing endeavors.
Shopify Reviews Explained
Shopify doesn't have its own built-in review system. Instead, store owners must on third-party review apps from the Shopify App Store to collect and showcase customer reviews directly on their store. These apps provide a convenient way for merchants to gather and manage customer feedback, ultimately boosting their store's credibility and enticing new customers to buy. Although Shopify may not offer a native review system, store owners can still take advantage of these robust tools to gather and display valuable customer feedback.
Using a Shopify Reviews App
To effectively manage and display customer reviews on your Shopify store, you should consider using a review app, as Shopify does not have a built-in review system. Previously, Shopify offered its own 100% free review app, the Shopify Product Reviews App, which was highly popular among users. However, as of May 6th, 2024, this app is no longer available. Alternatives like Judge.me, Loox, Okendo, Stamped.io, Yotpo, and Rivyo provide robust solutions for collecting and displaying customer feedback. They all vary with different pricing plans and features
Shopify Reviews Alternatives Pricing Plan Breakdown
Free Plan: Yes, Judge.me offers a free plan called the "Forever Free" plan.
Paid Plan: Yes, there is a paid plan called the "Awesome Plan" which costs $15 per month and includes additional features such as photo and video reviews, advanced integrations, and more.
Free Plan: No, Loox does not offer a free plan.
Paid Plans: Yes, Loox's pricing starts at $9.99 per month for the "Beginner" plan, which includes photo reviews, and goes up to higher-tier plans with more advanced features.
Free Plan: No, Okendo does not offer a free plan.
Paid Plans: Yes, Okendo's pricing starts at $19 per month for the "Essential" plan. They offer more advanced features in higher-tier plans.
Free Plan: Yes, Stamped.io offers a free plan.
Paid Plans: Yes, there are paid plans starting at $23 per month, which include additional features like premium widgets, more customization options, and enhanced support.
Free Plan: Yes, Yotpo offers a free plan.
Paid Plans: Yes, Yotpo has paid plans starting at $15 per month, which provide access to advanced features such as enhanced analytics, customizations, and more integrations.
Free Plan: Yes, Rivyo offers a free plan.
Paid Plans: Yes, Rivyo has paid plans starting at $4 per month. The paid plans include additional features such as review reminders, review request emails, and advanced customization options.
Best Practices for Adding Reviews to Shopify
Enable Reviews for All Products: Make sure all products have reviews enabled to create a sense of community and encourage feedback from customers.
Respond to Reviews: Engage with reviews, whether positive or negative, by thanking customers for their feedback and addressing any concerns they may have.
Display Reviews Prominently: Ensure that customer reviews are prominently displayed on product pages and consider creating a dedicated reviews page on your website.
Ask for Reviews: Don't hesitate to ask customers for reviews, as most won't leave one without being prompted. You can send surveys or directly ask for feedback on your site (If you’re unsure of when to ask for a customer review, we’ve got your covered!).
Send Review Request Emails: Send timely emails or SMS messages to remind customers to leave a review after they've had a chance to use the product. Consider automating this process with email marketing tools like Klaviyo (one of our partners!)
Customer Review Surveys: Send surveys to recent buyers to gather feedback, and follow up with customers who share positive experiences to request a full review.
Incentivize Shoppers: Encourage customers to leave reviews by offering incentives like discounts or loyalty points.
Be Honest About Reviews: Be transparent and honest about reviews, both positive and negative. Do not alter or delete negative reviews to maintain consumer trust, and handle negative feedback constructively.
How to Add Product Reviews to Your Shopify Store
Shopify doesn't come with a built-in product review feature as a default option. However, you can easily add this functionality by using various free and paid apps available in the Shopify App Store.
Step 1: Choose and Install a Shopify Reviews App
To begin, go to your Shopify admin and click on Apps and then the green Customize your store button. This will take you to the Shopify App Store, where you can browse through more than 7,000 apps, many of which are specifically designed for collecting and displaying product reviews.
Step 2: Add and Install the Product Reviews App
Once you've selected an app, simply click on the green Add app button. This will redirect you to your Shopify admin, where you can review the app's required permissions. If you're satisfied, click on Install app to proceed. After the installation is complete, you can start collecting customer feedback by adding the reviews widget to your product page template. Most review apps provide a tutorial to guide you through the process of adding reviews to your product page templates.
How to Add Reviews to Your Shopify Product Page
To add product reviews to your Shopify product page, simply follow these steps:
Head to Online Store then Themes in your Shopify admin.
Find the theme you wish to customize and select Customize.
Choose the product template where you'd like to include reviews and click Add Section.
Pick the Reviews app block from the Apps section in the drop-down menu.
Drag the app block to where you want it on the page.
Hit Save.
By doing this, you'll make sure that customer reviews are prominently featured on your product pages, boosting credibility and aiding potential buyers in making well-informed decisions.
Final Tips and Thoughts
Most online buyers rely heavily on customer reviews when deciding to make a purchase. To ensure you have a good number of reviews, start by downloading a review app and following a few simple steps. Send timely review request emails and offer incentives to encourage customers to leave reviews. Additionally, make it easier for shoppers to find customer feedback by creating a dedicated reviews page on your website. This not only builds trust but also enhances your SEO strategy by targeting relevant keywords. Remember to address both positive and negative reviews sincerely. Once you have accumulated a substantial number of reviews, use them to populate your eCommerce site, advertisements, and social media platforms. This will establish trust, boost sales, and enhance your brand's online reputation.
In conclusion, incorporating products that customers already enjoy into your marketing strategy can greatly impact your success when promoting a product. Shopify reviews are key in influencing potential buyers, who often look for feedback before purchasing. Therefore, receiving positive reviews is crucial in convincing shoppers and is fundamental in eCommerce marketing. Customer reviews are a powerful type of user-generated content that can significantly improve your marketing efforts, boosting sales, increasing conversion rates, and enhancing visibility on Google with rich snippet results. For Shopify sellers, using third-party review apps is necessary to gather and display customer feedback since Shopify does not have an internal review system. By integrating these review apps and following effective review management practices, you can establish trust, increase sales, and enhance your brand's online reputation, ensuring a thriving eCommerce venture. Good luck earning your Shopify reviews!
Thank You,
Commerce Canal Team
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