Key Dates for eCommerce Sellers in 2024
As 2023 comes to a close, eCommerce brands and sellers are already looking ahead to the new calendar year. Preparation is necessary to instill consistent improvements and profits in 2024. With that being said, here is a list of important holidays, dates, and information to mark on your calendar:
January
1st: New Year’s Day
13th-16th: The National Retail Federation hosts “Retail’s Biggest Show” at the Jacob K. Javits Center in Manhattan. The Opening Party is the 13th, followed by the conference and expo the following three days
15th: MLK Day
24th-26th: Retail Fest is hosting a highly anticipated event in the Manchester Grand Hyatt Hotel in San Diego
31st: Last day to submit W-2’s to IRS and employees
What to watch for: January often features a focus on self improvements due to New Year’s Resolutions. Winter is also in full swing, so health products and winter clothing are prevalent at this time.
February
11th: Super Bowl Sunday
13th-15th: eTail Australia is hosting an eCommerce and Marketing conference at the Sheraton Grand Sydney Hyde Park
14th: Valentine’s Day
19th: President’s Day
28th: Last day to submit 1099s via mail
What to watch for: February features many important dates for sellers to capitalize on, including Valentine’s Day and the growing popularity of Super Bowl Sunday in America. Last minute purchases for winter sports spike at this time as well. February is also National Black History Month. On a less significant note, 2024 is a leap year.
March
4th-6th: The Prosper Show is hosting an event for Amazon and Walmart oriented sellers in Las Vegas
8th: International Women’s day
15th: Last day to submit S-Corps form 1102-S and form 1065
17th: Saint Patrick’s Day
17th-20th: Shoptalk US is hosting a seller event in Las Vegas as well
19th: First day of spring
23rd-24th: Purim
24th-25th: Holi
29th: Good Friday
31st: Easter
What to watch for: March contains many religious holidays and observances. Spring has officially started, so clothing and accesories increase in demand. Spring Break and Spring Cleaning are events to watch for as well. March is also National Women’s History Month.
April
1st: April Fools Day
9th-10th: Dx3 Canada’s “Retail, Marketing & Technology Event” is taking place in the Metro Toronto Convention Centre.
12th-21st: Annual Coachella Festival in California
15th: Last day to submit corporate tax returns
16th-18th: World Retail Congress is hosting “The Premier Meeting Place for Global Retail Leaders” at the Hyatt Regency Paris Étoile
22nd: Earth Day
What to watch for: April serves as the unofficial peak of tax season.
May
5th: Cinco de Mayo
12th: Mother’s Day
14th-16th: Seller Summit’s 2024 eCommerce learning conference in Fort Lauderdale
20th: Canadian Victoria Day
27th: Memorial Day
What to watch for: Mother’s Day induces a peak in flower sales, women’s clothing, and other gifts/experiences. Continuous improvement in weather also leads to increases in outdoor activities, like gardening, fishing, and camping. It is also National Mental Health Awareness month.
June
3rd-5th: Shoptalk Europe is “Transforming Europe’s retail ecosystem” at the Fira Gran Via in Barcelona
4th-6th: Retail Innovation is hosting a content and commerce expo in Chicago
11th-13th: Commerce Next is hosting an “eCommerce growth show” at the New York Hilton in midtown Manhattan
14th: Flag Day
16th: Father’s Day
19th: Juneteenth
25th-26th: eTail UK is hosting an eCommerce event at the QEII Conference Center in London
What to watch for: Father’s Day provides a consistent uptick in men’s clothing and gifts. With the official start of summer, swimwear, vacation items, party supplies, and graduation themed items soar in popularity. June is also Pride Month.
July
(Prime Day 2024 has not been officially announced, but will take place sometime mid July)
1st: Canada Day
4th: Independence Day
7th: Islamic New Year
What to watch for: The 4th of July creates a huge uptick in American themed apparel and items and BBQ gear. All summer and vacation related products are in full swing as well.
August
(Some US states will hold varying tax-free weekends on certain products, those dates have not been announced yet)
12th-15th: eTail hosts another event, this one being eTail East at the Sheraton in Boston
26th: Women’s Equality Day
What to watch for: Back to school surges during August for all ages, especially college dorm needs. End of summer sales are also prominent.
September
(Amazon’s annual accelerate event takes place in September, date TBD)
2nd: Labor Day
8th: Grandparent’s Day
17th-19th: Paris Retail Week is holding a conference program at the Paris Porte de Versailles exhibition center.
18th-19th: eCommerce Expo is hosting an event at ExCel London
21st: Oktoberfest starts
What to watch for: Labor Day sales are prominent during the month of September, and fall fashion comes back into play.
October
(Amazon typically has a fall prime event, date TBD)
2nd-4th: Rosh Hashanah
11-12th: Yom Kippur
14th: Indigenous People’s Day/Columbus Day
31st: Halloween
What to watch for: Halloween costumes, candy, and decorations are obviously popular during October. Many Jewish holidays are also being observed.
November
1st: Diwali
5th: Election Day
11th: Veteran’s Day
28th: Thanksgiving
29th: Black Friday
What to watch for: Thanksgiving is the main attraction of November, food and cooking products have a large uptick in sales. Black Friday discounts and sales are a prominent factor as well. November is National Native American Heritage Month.
December
2nd: Cyber Monday
24th: Christmas Eve
25th: Christmas Day
25th-Jan 2nd, 2025: Hannukah
25th-Jan 1st, 2025: Kwanzaa
31st: New Year’s Eve
What to watch for: The holiday season is back in swing, as toys, clothing, gifts, decorations, and wrapping paper all surge for various holidays. Winter clothing and vacations also increase in popularity during this time.
In conclusion, navigating the upcoming year involves strategic planning around key dates that significantly impact consumer behavior and purchasing trends. From traditional milestones like Valentine's Day and Back-to-School season to the ever-growing influence of eCommerce events such as Cyber Monday, brands must align their marketing strategies with these critical dates. Staying ahead of the curve requires not only recognizing the significance of these moments but also leveraging them to maximize engagement, sales, and brand visibility. By embracing a comprehensive and well-timed calendar, eCommerce brands can thrive in the competitive landscape. We hope this calendar helps you plan ahead!
Thank you,
Commerce Canal Team
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