Glossary of Advertising Terms and Acronyms: Reddit
Ad: A paid advertisements that appears on Reddit
Ad campaign: A group of ads that are run together to achieve a specific goal.
Ad group: A collection of ads that are targeted to the same audience.
Ad server: A software application that delivers ads to users.
CPC (cost per click): The amount of money you pay each time someone clicks on your ad.
CTR (click-through rate): The percentage of people who see your ad and click on it.
CPM (cost per mille): The amount of money you pay each time 1,000 people see your ad.
Conversion: An action that you want users to take, such as visiting your website or signing up for your email list.
Conversion rate: The percentage of people who see your ad and take the desired action.
Conversion tracking: The process of tracking how many people take the desired action after seeing your ad.
Keyword: A word or phrase that people use to search for information on the internet.
Keyword targeting: The process of targeting your ads to people who are searching for specific keywords.
Landing page: The page that users are taken to when they click on your ad.
Reach: The number of people who see your ad.
Reddit Ads: Reddit's advertising platform.
ROAS (return on ad spend): The amount of money you make from your ad campaigns for every dollar you spend.
Target audience: The group of people you want to reach with your ad campaigns.
Targeting: The process of selecting the people who will see your ad.
Website: A collection of web pages that are hosted on a server and can be accessed by users on the internet.
We hope this blog post was beneficial!
Thank you,
Commerce Canal Team
Want to use the vanity URL in Amazon Seller Central to grow your business to its fullest potential? Click here to learn more.
Commerce Canal is a leading Amazon Agency and Walmart Agency. Additionally, we offer clients a vast selection of partnerships and services for all major eCommerce platforms. To view our partners, click here. To get in contact with us, click here.
In need of the newest analytics and marketing dashboard? With our partner Purvey.ai, all of your eCommerce data is simplified and centralized. To sign up for a FREE trial, click here. To see the list of integrations Purvey.ai offers, click here.