The Amazon Live Program
In this blog post, we cover the popular Amazon Live Program. Live is an avant-garde live streaming service provided by Amazon, aimed at revolutionizing the manner in which brands engage with customers on its platform. With Amazon Live, you have the distinctive opportunity to showcase your products and connect with shoppers in real-time through live video sessions. By hosting your own live streams, you can "enhance discovery" of your products, capturing the attention of potential buyers and fostering a deeper engagement that transcends traditional product listings.
The process is straightforward for customers who desire to experience Amazon Live. They can find live videos prominently displayed in the main menu of Amazon.com by searching for "Amazon Live" and clicking on the pertinent section. Once there, they have the option to watch live videos as they occur or catch up on recently streamed content. Regardless of their choice, customers can seamlessly purchase the featured products directly from the live video, streamlining the buying process and augmenting convenience.
One of the standout features of Amazon Live is the interactive aspect it brings to the shopping experience. Viewers can actively participate during live streams by asking questions and engaging with the hosts. This direct involvement fosters a sense of community and authenticity, as shoppers gain valuable insights, see products in action, and receive real-time responses to their inquiries. Furthermore, customers have the option to "Follow" your brand, allowing them to stay updated on your future live streams and stay connected with your latest offerings.
To create an Amazon Live, you need to be an Amazon Brand Registry seller or vendor on the US marketplace, ensuring a level of quality and authenticity for viewers. Once eligible, you can download the user-friendly Amazon Live Creator app, which is available for iPhones and iPads. This app serves as the hub for your live streaming activities, offering a seamless interface to initiate and manage your live sessions effectively.
Here's a comprehensive step-by-step guide for commencing your Amazon Live broadcast:
Step 1. Download the Amazon Live Creator app, currently accessible for iOS devices.
Step 2. Access your Amazon account using your Seller, Vendor, or Influencer credentials to create your Amazon Live account.
Step 3. Choose your brand and set up your profile name, ensuring a consistent and recognizable representation.
Step 4. Curate the products you desire to showcase during your live stream. This is where you can generate a product list, allowing viewers to instantly purchase highlighted items while observing the live stream.
Step 5. Prepare your live stream. Although conducting an Amazon Live session is cost-free, you have the option to enhance viewership by boosting your live stream with targeted advertising. When prompted, decide whether you wish to opt for this promotional feature. By "Boosting your Livestream," your video will be displayed alongside your page and product details in various advertising locations on Amazon.com and their Amazon shopping application, fostering increased exposure and engagement.
As you engage in Amazon Live broadcasts for longer durations, your account has the potential to advance to higher levels, unlocking a host of additional benefits. As your Amazon Live level increases, so do the advantages you receive, including improved visibility and placement for your live stream. The 3 levels, in order, are:
Rising Star: Livestream frequently using the Amazon Live Creator app
The Insider: Retain all Rising Star benefits and become eligible for top-of-page livestream placements.
The A-List: Maintain Rising Star and Insider benefits, with the additional perk of potential livestream appearances on Amazon.com's home page. Also, qualify for priority support and exclusive access to Amazon Live special events and opportunities.
Within the Amazon Live Creator app, you can broadcast using only your smartphone, but for enhanced production quality and control, you may integrate an external camera with your broadcast software. This flexibility allows you to tailor your live streams according to your brand's identity and desired customer experience.
The advantages of leveraging Amazon Live are manifold. First and foremost, it is an excellent tool for augmenting your brand's visibility on the platform, attracting new customers, and deepening your relationship with existing ones. By showcasing your products in real-life scenarios, customers can witness firsthand how your offerings can fulfill their needs and solve their problems. Additionally, Amazon Live serves as an effective platform for providing in-depth product demonstrations, showcasing features, and sharing usage tips, all of which enhance customer confidence in making a purchase decision. Moreover, Amazon Live presents an opportunity to promote special offers, discounts, and promotions during your live streams, encouraging viewers to take immediate action and make a purchase.
Amazon Live is a potent tool that empowers brands to elevate their online presence, engage customers in innovative ways, and drive sales through interactive live video sessions. By embracing this dynamic platform, you can establish a deeper connection with your audience, increase brand loyalty, and create a compelling shopping experience that sets your brand apart in the competitive landscape of eCommerce. Good luck using Amazon Live!
Thank you,
Commerce Canal Team
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