How to Find Good Walmart Fulfillment Service Products
With the growing popularity of Walmart Marketplace, many eCommerce businesses are eager to expand their reach and tap into a new customer base. However, it's essential to recognize that Walmart is not just another online marketplace—it has its unique characteristics and requirements. In this in-depth guide, we'll explore the key considerations for Walmart sellers and provide a detailed strategy for finding the best products to list on Walmart Marketplace.
Considerations for Walmart Sellers
Before diving into Walmart Marketplace, it's crucial to understand that it differs significantly from other eCommerce giants like Amazon or eBay. While prior experience on those platforms can be beneficial, succeeding on Walmart requires a distinct approach. Thorough product market research is essential, as not every product that thrives on other platforms will perform the same on Walmart.
What is Walmart Product Research?
Walmart product research involves a comprehensive analysis of the Walmart Marketplace to identify and select the most suitable products for listing. It includes evaluating criteria such as product weight, cost range, fragility, and consistency of sales to make informed choices. Sellers also need to understand Walmart's category-specific guidelines and competitive landscape, studying top-selling products and pricing strategies to gain a competitive edge. Additionally, market research and supplier sourcing are essential components, allowing sellers to align their product offerings with current consumer trends and ensure a reliable source of high-quality products. Overall, Walmart product research is a strategic process aimed at optimizing product selection and increasing the chances of success on the platform.
Criteria for Product Selection
Stick with products under five pounds: Lighter items save on shipping costs (make sure they’re somewhat durable!)
Avoid seasonal products: Buying products that can be sold all year is important.
Sell products costing between $10 and $60: This range allows for a good profit margin
Steer clear of dangerous or fragile items
How to Find the Best Products to Sell on Walmart Marketplace
1. Learn about Gated Products
Walmart offers a wide array of product categories, spanning from baby products to automotive and software. It's essential to understand what can be sold online, as not everything available in physical Walmart stores is accessible online. Walmart.com and in-store inventory are managed separately.
2. Market Research
Conduct thorough research by looking up products already listed in your target categories. Examine how many results appear when relevant keywords are searched, and identify the top-performing brands. Observe any overlap between Walmart's catalog and your offerings and assess the price points. Utilize the "Best Sellers" filter to identify high-performing items or use Walmart's Seller Center for more detailed insights into Walmart's best sellers.
3. The Importance of Winning the Buy Box
The Buy Box is critical on Walmart.com, as customers are often drawn to the first option presented. To win the Buy Box, offer competitive pricing, provide free or low-cost shipping, and ensure you maintain stock levels. Keep track of your product placement through the Buy Box Report in the seller center online.
4. First Page Results
Apart from offering popular products, you'll need to understand what other attributes your buyers and Walmart value. This includes competitive pricing, two-day delivery, free returns, and more. Pay attention to products marked with a pro seller badge, as these tend to rank higher due to Walmart's recognition of reliable sellers.
5. Competitive Analysis
Analyze your competition by identifying top-selling products in your chosen category. Study pricing, product features, and customer reviews. Look for gaps in the market where you can offer a unique selling proposition (USP) or enhance existing products. Pay attention to customer feedback to understand pain points and opportunities for improvement.
Entering Walmart Marketplace presents exciting opportunities for eCommerce businesses, but it requires a strategic and tailored approach. By carefully selecting products, understanding the competition, and focusing on factors like the Buy Box, sellers can position themselves for success on Walmart Marketplace. Continuous adaptation and optimization are key to thriving in this dynamic eCommerce environment. We hope this blog post was helpful!
Thank you,
Commerce Canal Team
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