Client Letters: Prime Day Specifics For Vendor Central
Prime Day planning has officially started for Vendor Central brands. Amazon has yet to announce the official dates for Prime Day but has announced the deal submission deadlines for Vendor Central. This year's Prime will feature 3 main self-service deals:
Lightning Deals: April 28, 2023 11:59pm (PDT) Submission Deadline
A type of price discount promotion that is featured for several hours as a flash sale on the Amazon Deals page. Lightning Deals often display more prominently on the Deals page than Best Deals but for a shorter duration of time.
You can only include one product per Lightning Deal and we encourage you to include all sizes and colors of that product.
Minimum 20% discount off the lowest price in the trailing 30 days and must match or beat the lowest price year to date.
2. Prime Member Coupons: April 28, 2023 11:59pm (PDT) Submission Deadline
A type of price discount promotion offered on a single product or set of products.
Your coupons will be advertised on the Coupons home page, product detail page, and the Deals Page.
Minimum 20% discount off current price and must be targeted to Prime members.
3. Price Discounts: At least 24 hours in advance
A promotional campaign that can be utilized during Prime Day to fuel demand while we are driving a high level of traffic to our site.
You are responsible for the per-unit funding for the units of the promotional product(s) sold during the campaign.
FAQs
How much is the merchandising fee for a Lightning Deal?
By submitting a Lightning Deal for Prime Day consideration, you agree to pay the fee range of $300/$500 per deal. Prime Day Week (non-Prime Day): $300 per deal. Prime Day: $500 per deal.
Can I set my Lightning Deal to run on Prime Day?
Lightning Deal schedules are subject to change and will be charged accordingly. In order to delight our customers and offer the best products at the best times, Lightning Deals scheduled during the week of Prime Day may be rescheduled to Prime Day. If you’re not satisfied with the Lightning Deal schedule, you must cancel the Lightning Deal before it goes live to avoid being charged. You will see the fee for your Lightning Deal(s) in the Vendor Central Deal Dashboard after your deal has been scheduled.
Why do I not see the same Lightning Deal Recommendations offered to me each week?
Recommendations change weekly so be sure to check every week for new recommendations. Recommendations are not guaranteed to be available the following week. Recommendations for the weeks surrounding Prime Day Week will appear closer to the event.
Can I submit a Lightning Deal for Prime Day after April 28th, 2023?
No, you can only submit your Prime Day Lightning Deals until April 28th, 2023, midnight (PDT). The submission window will close on April 28th, 2023, midnight (PDT) with no exceptions
Specific details for Prime Day submissions for Seller Central have yet to be released. Your Brand Manager will reach out to you to discuss this further. Please do not hesitate to contact help@commercecanal.com.
Thank you,
Commerce Canal Team
Disclosure: Client Letters are intended for Commerce Canal clients, investors and employees. Commerce Canal and its officers, directors and employees provide this content for informational purposes only.
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