BREAKING: Amazon Seller Fulfilled Prime coming back!
Amazon just posted that the Seller Fulfilled Prime program is going to be reopened for existing accounts in 2023. This would allow sellers to make their FBM listings Prime eligible. The program has been running since 2015 but new applications for accounts stopped in 2019.
Full text from Amazon below:
“Seller Fulfilled Prime will reopen new enrollment in 2023
We are excited to announce that we will reopen new seller enrollment for the Seller Fulfilled Prime (SFP) program later this year.
We first launched SFP in 2015. Our goal was to allow sellers to independently handle the fulfillment of their products while also making them available to Prime customers with the same fast, free delivery they have come to expect.
As the program grew, we unfortunately realized that SFP was not providing the same high-quality experience that customers expect from Prime. As a result, we paused new seller enrollment while we worked to make sure we had more support for sellers and clear standards in place for the SFP program to ensure it provides customers a great Prime experience. We appreciate the sellers that have helped us work through this, and we are excited to be at the point where we will soon reopen enrollment.
We will update you in the coming months with enrollment details and updated requirements to ensure that it meets Prime customers’ high expectations. We look forward to the improved customer experience that these changes will bring. For those of you that have been interested in joining SFP and waiting, we thank you for your patience.”
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As the application process is made available, we will setup everyone’s account for access. Please note there are very specific requirements to meet the program guidelines:
Maintain a Professional selling plan: You must have an account with a Professional selling plan, and the account must be active and in good standing.
Purchase shipping labels from Buy Shipping services: You have to purchase a minimum of 99% of all shipping labels through Buy Shipping services, either through the Buy Shipping tool on the Manage Orders page or through the Merchant Fulfillment API.
Carrier Pickup Time: Use at least one of the approved Buy Shipping service carriers UPS, USPS, OnTrac, or FedEx. Order cutoff times must be set to 2:00 P.M. or later local time.
More to come as details are made available. Good luck!
Thank you,
Commerce Canal Team
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