Getting to Know Your “Daily Report Card”
In order to better understand the metrics shown in your Daily Report Card, we have put together the following reference sheet:
Time of distribution: Every morning before 8am EST as sales are posted for prior day (ends at 12am PST)
Reporting Channel: Amazon Seller Central
Reporting Countries: Belgium, Brazil, Canada, France, Germany, Italy, Japan, Mexico, Netherlands, Poland, Saudi Arabia, Spain, Sweden, Turkey, United Arab Emirates, United Kingdom, United States
Reporting Currency: All currencies are converted from local currency to United States Dollars on day of order received.
Reporting Comparable (Comp) Sales: All comps are to the exact day (not date) of the comparison period. Example: January 1, 2022 was a Saturday but January 1, 2021 was a first Friday. Because we provide comps on the day, we took compared the January 1, 2022 sales (Saturday) to January 2, 2021 (Saturday).
Additionally, here is the glossary of terms used:
Advertising: Total advertising spent for the applicable period of time and channel.
Average Offer Count: Average number of unique product listings with inventory and available for sale for the applicable period of time and channel.
Comparable (Comp) Sales - How sales for a particular marketplace and time period compare to a previous time period.
Conversion: The percentage of visits to product pages that convert to a sale for the applicable period of time and channel.
Cost of Goods Sold (COGS): Total landed cost of a product.
Featured Offer: The percentage of offers in-stock with the buy box for the applicable period of time and channel.
Fulfillment Fees: Cost of pick, pack and ship from the applicable marketplace in which products are selling under consignment (e.g. Amazon FBA, Walmart WFS, Shopify Fulfillment).
Gross Margin: Percentage value of the sales using loaded Cost of Goods Sold COGS less the applicable channel selling fees (Referral Fees & Fulfillment Fees). Example: (Sales - (COGS + Referral Fees + Fulfillment))/Sales.
Months of Supply: The total months of supply on-hand available for sale based on the trailing 30 days of sales. Example: 100,000 units on-hand available for sale with 50,000 units sold in the last 30 days would be 2 months of supply or 100,000/50,000.
Referral Fees: Cost of selling on applicable marketplace typically charged as a percentage of retail selling price. Example: Amazon referral fees for Apparel are 15% of retail price.
Sales: Total retail sales for the applicable period of time and channel.
Sessions: Total number of customer visits to product pages for the applicable period of time and channel. Please note that if a customer visits multiple pages within 24 hours, the session is counted as 1 session.
TACOS: Also known as total advertising cost of sales. Example: $100 spent in Advertising on $1,000 in Sales would be 10% or $100/$1,000.
Units: Total units sold for the applicable period of time and channel.
Did you know that your Amazon FBA capacity is affected by Inventory Performance Index (IPI)? Click here to learn more about how and why your IPI stock and IPI score can impact you.
Commerce Canal is a leading Amazon Agency and Walmart Agency. Additionally, we offer clients a vast selection of partnerships and services for all major eCommerce platforms. To view our partners, click here. To get in contact with us, click here.
In need of the newest analytics and marketing dashboard? With our partner Purvey.ai, all of your eCommerce data is simplified and centralized. To sign up for a FREE trial, click here. To see the list of integrations Purvey.ai offers, click here.